Audrey McLoghlin started Frank & Eileen in 2009 and has since become well known for her high-quality shirts and soft knits. She is a certified women-owned business and passionate about encouraging female entrepreneurship. The California-inspired brand focuses on creating classic pieces in relaxed silhouettes made from the finest Italian fabrics.
The founder of luxury label Frank & Eileen, Audrey McLoghlin, recently made a trip to Nashville to hold a trunk show. Audrey, an engineer by background, has spent over a decade perfecting her signature button-up. Her shirts are sold at upscale stores across the country, including Fred Segal, Ron Herman, and H. Audrey.
The first 10 years of the company’s existence were spent building a strong brand. Now, it’s time for a new phase: shifting its focus from wholesale to direct-to-consumer sales. To do this, McLoghlin has revamped the brand’s digital marketing strategy. She hired a team of photographers and creatives to help drive traffic to her website. She also launched a live-streaming digital campaign to promote her products.
Family-owned mill in Northern Italy
Audrey McLoghlin, the founder of Frank & Eileen, was inspired to launch her company after visiting an ancient Italian mill. Today, her team collaborates with the same family-owned mill to create new fabrics, color palettes, and patterns. The result is a line of luxury menswear that transcends fashion and trend. The brand’s shirt designs are versatile enough to be worn at the beach or in the boardroom.
The Eileen blouse is made in an Italian family-owned mill that is fully traceable from the seed to the finish. It’s also made with easy-care fabric that can be machine-washed and tumbled. Its signature button placement sits at the fullest part of the chest.
Effortlessly luxe pieces in laid-back silhouettes
For fall and winter, Frank & Eileen‘s collection combines laid-back silhouettes and sophisticated fabrics to create effortlessly luxe pieces. The collection includes a caped jumpsuit, iridescent KL-monogram jacquard blouse and midi-skirt twin set. It also features sparkles and lurex.
Story of love behind brand
The story behind the brand Frank & Eileen is a story of love. Audrey McLoghlin, a creative director at CoolGraySeven, created the brand with her father in 2009. The brand’s roots are Irish and American, but it has a distinct personality. Audrey aims to create a product that speaks to a consumer’s sensibilities.
The two met in New York, and they quickly fell in love. They married and started a family. But the story doesn’t end there. Eileen had a dream of becoming a journalist, and her mother was hesitant to share it with her daughter. But Eileen was determined to pursue her dream and found a way to share it with the world.