The ability of brands to understand the attitude of their current customers has been greatly aided by online review sites. People frequently consider Google reviews to be the best platform out of all the ones that are available for reviews.
Yelp, on the other hand, is yet another excellent platform that is strongly advised for utilizing priceless consumer reviews. Still unsure? Here’s an interesting fact to support this claim’s veracity, though. More than 90% of Yelp users make a purchase after reading reviews on the website.
Yelp, being a leading review platform has a huge user base, and adding Yelp reviews to website can help firms grow to entirely new heights. A significant marketing technique that has assisted organizations in transforming their businesses is the integration of a Yelp widget on the website.
To explore how, continue reading to the conclusion of the post where we will list a few benefits of including Yelp reviews on your website. Let’s go straight into the points now without further ado!
Why Should Businesses Integrate Yelp Reviews Into Their Websites?
Increased Level Of Engagement On The Website
This approach can be your greatest option if you’re trying to increase the overall engagement rate of your website.
Visitors to websites frequently search for websites with highly interesting content. If the information is interesting enough, visitors will be encouraged to stay on the website for longer.
According to surveys, consumers often read the opinions and recommendations of a brand’s current customers before making a decision regarding a purchase. Integrating the priceless customer reviews would demonstrate their approval of your goods and their potential, causing people to explore the website more and increase their interaction there.
Improve brand trust
Potential buyers highly anticipate reviews before deciding on a brand in the modern shopping environment. It stands to reason that new customers on your website might be a little hesitant to use your brand.
Integrating Yelp ratings would make it simpler for them to believe in your company. Reviews are one type of user-generated content, and they are the most spontaneous and real. Customer brand trust would increase as a result of reading reviews, giving them the assurance they need to make a purchase.
Boost Your Brand’s Credibility
Integrating Yelp ratings can help you effortlessly build a brand’s reputation, which is its most valuable asset.
A compilation of Yelp reviews that are written by actual customers of your brand makes up the Yelp review widget. A brand’s reputation can be greatly boosted by presenting them on the website.
Enhance the Appearance & Impact of Your Website
It’s not enough to only have high-quality content on the website; it also needs to look beautiful.
You should focus on the appearance of your website as well if it is only made up of text. When placed on your website, a well-designed and personalized Yelp widget can improve the overall appearance and professionalism of the website.
Gain more sales and conversions
It’s not easy to increase conversions. It needs an appropriate execution and strategy. They also come about as a result of brand interaction and trust.
The advantages listed above are available when Yelp reviews are integrated into your website. When a customer has enough faith and engagement with your brand, there is a good possibility they will make additional purchases, which will increase sales and conversions.
Best Tools To Embed Yelp Reviews On Your Website
1. Taggbox Widget
Taggbox Widget has climbed the ladder of success to become one of the leading social media aggregation tools due to its impressive set of features and unbeatable responsiveness.
The tool offers amazing customization options to its users to improve the impact of their Yelp review widget.
The users can choose from a plethora of options like card styles, themes, templates, etc., to make the widget more appealing and eye-pleasing. Additionally, the platform users can moderate the content of the widget using the content moderation panel. The other amazing features of the tool are automatic content updates, insightful analytics, and a back support team for assisting users if they face any issues.
2. Official Embedding Option By Yelp
Business owners can avail the option of embedding Yelp reviews on their website by using the official embedding option too.
The embedding process is simple and requires them to simply generate and copy an embedding code by clicking on the Embed option. Simply paste the embed code wherever you want to showcase the review and save the changes!
Wrapping It Up
We are calling it a wrap and you must be pumped and excited to embed Yelp reviews on your website too!
Since you know it all now, right from tools to their benefits, get going, choose your preferred tool and witness your brand’s growth and success.